Monday, November 26, 2012

Why We Should Not Ignore the Importance of SSL Certificates?


Data will not be seen by others if it is secured by an SSL Certificate. Your customers won't trust your e-commerce site without SSL encryption; it protects you also. But, is an SSL required for an e-commerce site. Do you need an SSL Certificate for e-business?

If you have an e-commerce website with an online store, you absolutely need an SSL Certificate. The process on an e-commerce website is first you have to sign up with login credentials and give personal data and also, eventually, payment information (credit card or bank account information). The Website collects customer's confidential data. This must be scrambled by an SSL Certificate to assure the safety of the details and personal data, It your online payments.

People are now aware of online fraud and visitors are expecting security for their data. If your site doesn't have security, they will find other sites that secure their data with an SSL.

Security is a part of any e-commerce web site, so visitors can feel free to buy and provide their information like personal details, bank details, credit card numbers, etc. They expect all the details they give on the internet are secure. That is only possible with one of the Different Types of Certificates. An SSL Certificate is required to make any web site secure.

The Quick SSL Premium certificate enables you to turn your visitors into customers - grow your profit from the same level of traffic. GeoTrust help you to increase your average sale because customers trust your website when it is secured with SSL and displays https:// in the address bar and a padlock in the browser.

Take advantage of how the brand of the certificate provider increases trust with the customer: retailers have a chance to increase profits via brand recognition of their SSL provider. This alone motivates customer assurance and faith. The leader in SSL providers gives a value-added service in the form of site seals and trust sign to give extra credibility to the e-commerce site.

Just doing some quick online research, we can see that retailers display trust signs on their sites, so visitors are becoming more and more familiar with these logos. Seeing a logo makes the visitor more comfortable with the site services and after that become a customer.

If you are not installing an SSL Certificate, you may have the following problems in the future:

Your customer or visitor will go to a rival site; Your site visitors will not find the trust sign on your web site, making them lose confidence and trust in your brand and the services which you are selling. As your brand value goes down, ultimately your site value goes down; Visitors are less likely to give their information on your site; It may decrease your visitor conversion rates and may affect your overall profitability. Your site may have many visitors but a low conversion to buy. You have just visitors, not customers. An Explanation of CISPA for Small Businesses   Protect Your Privacy With Reputation Management   Top 5 Reasons to Check Website Security   Why Ignoring IDS Could Lead to Substantial Damage for Businesses   



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